Founder & Operator
Rory has founded and led businesses, managed teams, owned outcomes, and worked through the real-world tradeoffs of growth, focus, capital, people, and execution.
Experience
Senior operating experience, applied directly to growth-stage problems.
UnionSquare Digital brings the perspective of someone who has had to make choices, own outcomes, manage constraints, and turn strategy into execution.
Digital Business Builder
Experience across digital platforms, consumer businesses, subscription models, marketing systems, analytics, product development, and revenue growth.
Advisor to Startups and Emerging Ventures
Rory advises and mentors startups, including companies in cleantech, blue economy, sustainability, media, and technology markets.
Strategic Partner to Leadership Teams
UnionSquare Digital works with founders, CEOs, investors, and leadership teams that need experienced judgment, clearer priorities, and practical execution support.
Operating pattern
The work sits between strategy and execution.
Many businesses do not need another abstract recommendation. They need someone who can understand the market, diagnose the business, clarify the plan, pressure-test the assumptions, and help the team move. UnionSquare Digital is built for that middle ground: strategic enough to set direction, practical enough to make it operational.