USDUnionSquare Digital

Services

Practical senior help for strategy, growth, marketing, and digital business execution.

UnionSquare Digital works with founders, CEOs, investors, and leadership teams that need experienced judgment and operating help without the weight of a large agency or consulting firm.

Strategy & Positioning

For companies facing a crowded market, unclear positioning, or too many possible directions, UnionSquare Digital helps leadership teams make sharper strategic choices.

  • Market and competitive analysis
  • Business model assessment
  • Customer segmentation
  • Positioning and messaging
  • Growth strategy
  • Investor and board narratives
  • New initiative planning

Growth & Marketing

UnionSquare Digital helps companies turn marketing from a collection of tactics into an operating system for growth.

  • Go-to-market strategy
  • Acquisition and retention planning
  • Funnel analysis
  • Campaign strategy
  • Marketing operations
  • Analytics and performance measurement
  • Brand and messaging development
  • Agency and vendor management

Digital Products & Subscription Models

Rory has deep experience with digital consumer businesses, subscription services, and product-led growth. UnionSquare Digital helps companies design, improve, and scale digital business models with clear economics and measurable customer behavior.

  • Subscription strategy
  • Pricing and packaging
  • Lifecycle marketing
  • Churn and retention analysis
  • Product-market fit assessment
  • Customer journey development
  • Digital revenue strategy

Fractional Executive & Advisory Support

For companies that need senior operating judgment but are not ready for a full-time executive hire, UnionSquare Digital provides fractional leadership and hands-on advisory support.

  • Fractional CMO or Chief Growth Officer support
  • CEO and founder advisory
  • Board and investor support
  • Interim operating leadership
  • Portfolio company support
  • Strategic planning facilitation
  • Team structure and hiring guidance

Not sure which category fits?

Most engagements start with a business problem, not a service label. The first step is clarifying what needs to change and what kind of help will move it fastest.

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